After visiting the beautiful villages of Cirque Terre in Italy, designer, Chettha Saetia was inspired to create luxurious travel, lifestyle and business accessories that captured their uniqueness and attractiveness. With over 15 years experience in the travel goods industry, he combined stylish design with functionality, creating bags for today's distinguished and style conscious consumers. Continuing with the inspiration behind Siamod's creation, he chose to incorporate the names of these villages into his Siamod collections.