This Blinc Mascara throws out the rule book by which all other Mascaras follow! Why? Well it boils down to one little ingredient........Oil. This Blinc Mascara is not Oil based like most mascaras so it is not subject to their downfalls. Oil based mascaras are susceptible to smudging, running, clumping, and flaking. You do not get this with Blinc Mascara as its not an oil-based paint like traditional mascaras. This makes the Blinc Kiss Me Mascara perfect for people with sensitive eyes and those that wear contact lenses. Why use Blinc Mascara? By putting tubes around your eyelashes and not painting them like traditional mascaras most of the usual issues of mascara are eliminated. Once applied, the tubes bind to your lashes and cannot run, smudge, clump or flake, even if you cry or rub your eyes. This Blinc mascara will add both volume and length to give you a radiant natural look that lasts all day.